NEW ZARA HOME
Decorating a home is a joyful yet often complex process. For those lacking confidence in interior design, the new ZARA HOME experience acts as a personal design assistant, offering inspiration and helping users create more beautiful living spaces.
With the rise of online shopping, the internet has become an efficient channel for reaching target customers. As a well-known home interior brand, ZARA HOME focuses on retailing a wide range of homeware products. Unlike traditional interior companies, ZARA HOME goes beyond producing functional objects—it emphasizes a more curated, lifestyle-driven brand experience rather than purely practical design.
Tool
Adobe XD
Adobe illustrator
Cinema 4D
Keyshot
Category
UI/UX Design
Communication Design
Interior Design
Year
2020
ZARA HOME - a company that belongs to the Spanish Industry group dedicated to home textiles' manufacturing. The company focuses on retailing various housewares, which has around 408 stores in 44 countries.
The products with minimal style and affordable price are top-rated—the new styles to renovate your home's decoration every season.
-Users may feel frustrated and hard to decide when they try to buy something on the ZARA HOME website without realistic tactile sensations.
-The users want the products personalized to their homes.
-Users have a high expectation of interior learning when shopping. Also, they are looking for fun and new experience.
New Belief
" We are here to work with you, building a sweet home.
We are here to grow up with you, be your designer."
An Education Platform for Interior Design Inspiration
New ZARA HOME provides professional interior design knowledge and inspiration. Users can access curated design insights, enhance their creative skills, and gradually develop a personal interior design style through engaging content and learning resources.
A Design Assistant to Help Users Realize Their Dream Home
Decorating a home is no longer a complex challenge. As a personal interior design assistant, ZARA HOME recommends suitable products based on user preference data and uploaded home images.
Through interactive 3D design scenes, users can explore interior design in an intuitive and enjoyable way while learning fundamental design principles. This feature integrates spatial visualization tools, an interior product library, and a fabric/materials library. By making selections step by step, users can easily create a personalized and cohesive living space.
A Design Community for Sharing Homes and Stories
ZARA HOME Community is a platform for sharing home design ideas and personal living stories. Users can join existing discussions or create new topics around interior design and lifestyle inspiration. It serves as a space to exchange ideas, discover inspiration, and foster enthusiasm for design.
Opportunities
Participant
Service priorities
Moodboard
Sitemap
3 Big Takeaways
01: Discover Interior Design Inspiration
02: Realize Your Dream Home with Personalized ZARA HOME Services
03: Share Your Love in the Design Community
01.
Get Interior Design
Inspirations
A new feature on the ZARA HOME website introduces an exploratory interface for discovering interior design inspiration. Users can access curated knowledge and browse works from renowned designers and artists within a visually driven environment.
The content is presented in a non-linear, free-form layout, allowing users to navigate through visually striking works without a fixed hierarchy or rigid structure. This browsing experience encourages serendipitous discovery, enabling users to explore design ideas in a more intuitive, fluid, and visually engaging way.
Design inspirations + interior design knowledges +popular styles + famous artists
02.
Realize Your Dream
After gaining foundational knowledge of interior design, users can begin experimenting with their own design ideas within this section. Over 20 distinct interior design styles are available for reference and exploration.
Users can express their preferences while browsing exemplary works from each style, gaining insights into key characteristics, representative designers, and iconic projects. Through a guided, step-by-step selection process, users are prompted to define each design factor.
Based on these inputs, the system generates tailored interior design solutions, transforming user preferences into personalized spatial concepts.
03.
Share Your Love
This section serves as a home design community where users can share design experiences and gain inspiration through collective exchange.
It features thousands of home-related topics, allowing users to participate in ongoing discussions or create new threads based on their interests. The platform encourages active engagement and idea sharing within the design community.
In addition, highly popular works and discussions are surfaced and featured on the design inspiration page, extending their visibility and impact across the platform.
ZARA HOME Museum
Everyone has the potential to become a great interior designer. ZARA HOME provides a platform for design enthusiasts to showcase their original work and share their creativity.
Together, we explore the stories behind each design and encourage innovative ways of expressing personal ideas and emotions through interior spaces.
“Sustainability + Original + Innovative”
ZARA HOME Museum is a continuously evolving interior design exhibition platform, where participants can showcase their outstanding interior design works along with the stories behind them. The exhibition is guided by three core entry principles: Sustainability, Originality, and Innovation.
Participants can register and submit their work by scanning the QR code on the exhibition poster, creating a seamless entry process that connects physical display with digital participation.
Interior design
The exhibits are integrated into the display walls, featuring iconic design works that represent different eras of interior design. These works are arranged along a Z-shaped path throughout the museum, guiding visitors through a structured yet immersive spatial journey.
Visitors can scan QR codes at each exhibit to access detailed information and the stories behind the designs, creating an interactive layer between physical objects and digital content.
The visual elements are dynamically animated and continuously shift within the spatial environment, transforming the walls into an evolving, responsive exhibition surface.
This experience encourages sharing, learning, and communication in an engaging and exploratory setting.
Scan the QR code on each exhibit
to review the information and stories.
"Moving display wall"
for users
' Milestone design"
from representative designer
These great design works are
arranged along a Z path
