Yuxi Liu is a multidisciplinary designer based in New York, working across brand, product, packaging, and visual experiences.
Blending strategy, design, and art direction, she approaches each project with both clarity and curiosity—transforming ideas and everyday objects into thoughtful, engaging experiences. Her work is grounded in the belief that meaningful design lives at the intersection of function, reason, and aesthetics.
PRESS
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SERVICES
Brand Strategy & Visual Identity, Brand Systems & Design Guidelines, Creative Direction
, Campaign Design, Marketing Design, Visual Storytelling, Product Marketing, Experiential & Event Design, Art Direction, Presentation Design, Cross-Channel Brand Experiences, AI-Powered Creative Workflows, Packaging & Physical Brand Experiences