TINNOVE
TINNOVE is an open platform for intelligent in-vehicle hardware developed by Tencent Holdings Ltd., dedicated to building a connected ecosystem between vehicles, devices, and digital services.
The brand identity was designed to reflect the platform’s core values of connectivity, innovation, and continuous evolution. Inspired by the concept of information flow and intelligent interaction, the logo combines a clean geometric wordmark with a dynamic circular form that symbolizes an open ecosystem and the seamless exchange of data within connected mobility experiences.
Service
Client
Branding design
Interaction design
Tencent
Holdings Ltd
Year
2019
A fluid accent integrated into the circular structure introduces a sense of motion and energy, representing the constant flow of information between hardware, software, and users. The vibrant blue gradient further reinforces themes of technology, intelligence, and forward-thinking innovation while helping establish a youthful and approachable brand character.
INNOVITION
Beyond the logo itself, the visual language was extended into the vehicle interface system. Key graphic elements derived from the identity were incorporated into dashboards, interaction components, and motion graphics, creating a cohesive brand experience that seamlessly bridges digital interfaces and physical automotive environments.
The result is a flexible and scalable identity system that communicates innovation, connectivity, and a human-centered vision for the future of intelligent mobility.
