ESOCCO
ESOCCO is an international fur fashion company dedicated to exceptional craftsmanship and timeless design. From the initial sketch and fabric selection to the silhouette and every stitch from neck to ankle, ESOCCO is committed to delivering authentic luxury and refined quality.
As demand for ESOCCO’s designs continued to grow, the brand evolved into a ready-to-wear fashion business while maintaining the same high standards of construction and artistry. Every ESOCCO coat reflects meticulous attention to detail, precision in tailoring, and a strong dedication to craftsmanship, ensuring each piece embodies both elegance and enduring quality.
Service
Identity & Branding, Print, Digital & Web
Client
ESOCCO
Year
2022
In 2003, Fabulous-Furs relocated to Beijing, where the company established a dedicated sewing workshop staffed by skilled cutters, seamstresses, and quality inspectors who work together to bring the brand’s creative vision and faux-fur mission to life. This collaborative production process ensures a high level of craftsmanship and consistency across every garment.
Over the years, Fabulous-Furs has continued to expand its international presence and reputation. From Russia to Turkey and many regions in between, the brand’s global appeal and celebrity recognition have grown significantly, with products now reaching customers in more than 46 countries worldwide.
Branding Design
For this project, I developed the visual identity design for the brand by incorporating elements inspired by the texture and movement of fur into the logo system. I specifically transformed the letter “o” by abstracting fur-like forms, creating a distinctive visual element that reflects the brand’s fashion and material identity.
I chose a lowercase typographic approach to give the brand a more modern, approachable, and refined appearance. The letterforms were intentionally designed to be simple yet visually strong, balancing minimalism with a bold and recognizable brand presence.
